Colavita and Factor Meals, America’s number one ready-to-eat meal delivery service, joined forces to co-sponsor the longest running women’s professional cycling team in the country. This dynamic group of cyclists has consistently ranked among the top 10 US teams and has served as a stepping-stone for Olympians and national champions. Both Colavita and Factor are passionate about healthy and active living and are dedicated to fueling athletes and consumers alike with nutritious, wholesome foods.

Challenge:

Create dynamic paid and organic multi-channel content that will generate buzz Colavita and Factor Meals’ cosponsorship of their professional women’s cycling team and criterium racing while also increasing brand awareness for both Colavita and Factor.

Execution:

I led a team to produce three cuts of a “sizzle” video that was released on streaming channels and linked to a coupon code for activation and trackable conversions. Across social, we produced a series of reels, mimicking UGC content with themes like ”pass the phone”, bike tricks,”what I eat in a day”.

Process

We made sure to capture stills throughout the process to use on social media, onsite activations, and in conjunction with the coupon program.

The entire shoot was produced on location with the cycling team, a video and still photography company proficient in high speed sports, food and prop stylists.