Challenge:
Reinvigorate Colavita’s content with more video consistent with the changing social media landscape, audience, and algorithm changes.
How:
Produced and creative directed a series of “edutainment” recipe videos that appeal to the Instagram algorithm and the Colavita customer, while staying true to our brand message.
Since 2018,
Colavita has experienced over 400% organic social growth by featuring our healthy recipe and product how-to photos. The reels have garnered Colavita’s highest engagement on social media, and are now distributed internationally, with our partners in Italy and abroad, as well as on our e-commerce channels.