Challenge:

Reinvigorate Colavita’s content with more video consistent with the changing social media landscape, audience, and algorithm changes.

How:

Produced and creative directed a series of “edutainment” recipe videos that appeal to the Instagram algorithm and the Colavita customer, while staying true to our brand message.

Since 2018,

Colavita has experienced over 400% organic social growth by featuring our healthy recipe and product how-to photos. The reels have garnered Colavita’s highest engagement on social media, and are now distributed internationally, with our partners in Italy and abroad, as well as on our e-commerce channels.